PRIVACY POLICY
Privacy Policy
Last Updated: [03/10/2025]
At The Heartfelt Shelf, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website [www.theheartfeltshelf.com] and make a purchase.
By using our website, you agree to the terms outlined in this policy.
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1. Information We Collect
When you visit or make a purchase from The Heartfelt Shelf, we may collect the following types of information:
A. Personal Information (Collected when you make a purchase, sign up for emails, or contact us):
- Name
- Email address
- Billing & shipping address
- Payment information (processed securely through third-party providers, we do not store credit card details)
B. Non-Personal Information (Collected automatically when you visit our site):
- Device information (IP address, browser type, operating system)
- Website usage data (pages visited, time spent, referring website)
- Cookies & tracking data (see Section 5 below)
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2. How We Use Your Information
We use your information for the following purposes:
✅ To process & fulfill orders (including payments, shipping, and order confirmations)
✅ To provide customer support (help with orders, returns, or inquiries)
✅ To improve our website & services (analyzing site traffic and customer preferences) ✅ For marketing (if you opt-in) (occasional promotional emails, special offers)
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3. Legal Basis for Processing (GDPR Compliance)
If you are located in the European Economic Area (EEA), we process your personal data under these legal bases:
- Contractual Necessity – To fulfill your orders.
- Consent – If you sign up for marketing emails.
- Legitimate Interests – To improve our website and customer experience.
- Legal Obligation – If required by law.
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4. Sharing Your Information
We **do not** sell, rent, or trade your personal information. However, we may share it with trusted third parties for essential business operations, including:
- Payment Processors (e.g., PayPal, Stripe) to securely handle transactions.
- **Shipping Partners (e.g., USPS, UPS) to deliver your orders.
- Analytics & Advertising Services (e.g., Google Analytics, Facebook Pixel) to improve our website and marketing.
- Legal Authorities if required by law or to protect our business.
Each third-party provider has its own privacy policy, and we recommend reviewing them for further details.
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5. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to:
- Keep track of your shopping cart.
- Analyze website performance and traffic.
- Provide personalized content and ads (if applicable).
You can disable cookies through your browser settings, but this may affect site functionality.
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6. Data Retention & Security
We keep your personal data only as long as necessary for the purposes outlined in this policy (e.g., tax and legal obligations). We use industry-standard security measures to protect your information, but no system is 100% secure.
If you would like us to delete your data, email us at [support@theheartfeltshelf.com].
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7. Your Rights (GDPR & CCPA Compliance)
Depending on your location, you have the right to:
✔ Access the personal data we hold about you.
✔ Request corrections to inaccurate information.
✔ Request deletion of your data (except where legally required to keep it).
✔ Opt out of marketing emails at any time by clicking “unsubscribe.”
To exercise these rights, contact us at [support@theheartfeltshelf.com].
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8. Children’s Privacy
Our website and services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us at [support@theheartfeltshelf.com] to request that it be deleted.
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9. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.
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10. Contact Us
For questions about this policy or your data, reach out to us at:
📧 Email: support@theheartfeltshelf.com
🌐 Website: www.theheartfeltshelf.com